Hot chocolate at $6.50. That's what I like about Starbucks. Fantastic concept, the idea behind is simple yet unique and has the mass market appeal plus the ability to command a high price. $$$Starbucks:
Idea - to enhance the consumer's coffee drinking experience. As to how they do it, is something I wanna learn.
They took coffee drinking to another level. From the typical kopitiam format, to where it is now. And the best part is, ppl are willing to pay for the coffee itself even without the unique 'Starbucks experience'.
There are many who would need their cup of Starbucks each morning before going to work. My cousin, Winston is one of them. Starbucks probably did not anticipate that this would happen as their original concept was to sell the coffee along with the experience as a 'package'. But when ppl starting queing up to 'tapao' their coffee to work, Starbucks restrategized. And today, other than selling at their 'cafe outlets', they also sell at those retail carts and mobile stands (as shown below) near business districts.
Ppl queing up at Starbucks before going to a meeting>>>
They are a retailer's dream...my dream too. Hope to achieve that someday. 
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